These theories originally and usually apply to film studies, however they can be adapted to other mediums such as music magazines too.
Prototype(s):
this is the original seminal texts of a genre. At this point conventions are not yet set so there may be variety in magazines.
Classical:
the conventions are established here. Texts are 'perfect' examples of genre. These dont have to be good, just conventional.
Revisionist:
the conventions are rewritten here. this is becuase society changes and classic conventions become stale, therefore they are modernised to that they are not changed dramatically.
Postmodern:
one of the main aspects of post-modernism is bricolage. this is where old elements from different cultures are recombined into creating something new. It is also the obsession with 'retro', as people claim that everything has been done before.
with this in mind, i think my magazine would fit into the revisionist theory on evolution of genres.
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