Monday, 31 January 2011

Music magazine terminology

To create my final music magazine cast, i will have a to use a new range of terminology. There are:
  • Balance- the design principle that one side of a layout must be given equal weight compared to another. Balance is achieved through the placement of type and graphic elements.
  • Banner- the place where a magazines logo appears.
  • Body copy- the main text of an article.
  • Brand- the magazine is a 'brand', in the same way as GAP or Levis is a brand. With growth of synergy, a magazine might have spin off products such as a radio station, TV channel. clothing line or merchandise.
  • Bullet- a circle or dingbat before each item on a list.
  • Byline- the name of an articles author.
  • Callout- explanation of a specific area of an illistration or diagram.
  • Caption- also called a cutline.
  • Consistency- the principle that a magazine should retain some elements throughout an edition of a magazine and also from month to month. Inconsistency in typeface, design, layout etc. can confuse and alienate readers.
  • contrast- the principle that important elements are given emphasis on a page through the use of size, colour, texture or placement whilst less important elements are minimised.
  • copy- the written text.
  • Cover- divided into OFC, IFC.
  • Cover lines- also known as sell lines, the lines on the front cover that advertise the contents.
  • Crop- to cut or trim an image.
  • Deck- text below a headline that summarises or provides a lead-in to the article.
  • Display type- that is a larger than body copy, such as a subheading and pull quotes.
  • Drop cap- the large letter, like illuminated writing, sometimes found as the first letter of an article.
  • Font- all the sizes and styles of text.
  • Fours fs- Format, formula, frame, function
  • Glossy- a magazine with glossy pages.
  • Graphic- the visual elements of the magazine like the illustrations and photographs.
  • Grid- an invisible structure that guides the placement of graphics and text on a page.
  • Logotype or logo- the name of the magazine, also known as the flag. Found in the banner space, but often repeated elsewhere, like on the contents page.
  • Margin- the measured white space at the top, bottom, left and right edges of the text. If any thing goes over the margins it is said to 'bleed'
  • Masthead- a box, usually about a column wide, that lists the magazine's editors, designers, business staff and information about the publishing company.
  • Matte- a dull, unglossy finished page.
  • Montage- the assembly of several photos or illustrations into a single piece of art.
  • Pagination- the process of creating complete page layouts and putting them in order using DTP.
  • Palette- a set of colours that can be used in a magazine, defined in advance to ensure a consistent look and brand from issue to issue.
  • Pull quote- an excerpt from an article, often a quotation from an interview, that has been pulled out, enlarged and used as a design element to break up body text.
  • Sans serif- a font without feet.
  • Sequence- the design principle that the designer can choose the order in which readers look at items on a page, using size, colour, shape and placement.
  • Serif- a font that has feet.
  • Slab serif- a typeface using heavy, even serifs.
  • Subhead- a short headline used to break up paragraphs within body copy.
  • Subtitle- a heading beneath the logotype that acts as the magazines motto.
  • Typeface- a style of font or type.
  • Unity- a consistency in design style throughout the magazine.

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