To create my final music magazine cast, i will have a to use a new range of terminology. There are:
- Balance- the design principle that one side of a layout must be given equal weight compared to another. Balance is achieved through the placement of type and graphic elements.
- Banner- the place where a magazines logo appears.
- Body copy- the main text of an article.
- Brand- the magazine is a 'brand', in the same way as GAP or Levis is a brand. With growth of synergy, a magazine might have spin off products such as a radio station, TV channel. clothing line or merchandise.
- Bullet- a circle or dingbat before each item on a list.
- Byline- the name of an articles author.
- Callout- explanation of a specific area of an illistration or diagram.
- Caption- also called a cutline.
- Consistency- the principle that a magazine should retain some elements throughout an edition of a magazine and also from month to month. Inconsistency in typeface, design, layout etc. can confuse and alienate readers.
- contrast- the principle that important elements are given emphasis on a page through the use of size, colour, texture or placement whilst less important elements are minimised.
- copy- the written text.
- Cover- divided into OFC, IFC.
- Cover lines- also known as sell lines, the lines on the front cover that advertise the contents.
- Crop- to cut or trim an image.
- Deck- text below a headline that summarises or provides a lead-in to the article.
- Display type- that is a larger than body copy, such as a subheading and pull quotes.
- Drop cap- the large letter, like illuminated writing, sometimes found as the first letter of an article.
- Font- all the sizes and styles of text.
- Fours fs- Format, formula, frame, function
- Glossy- a magazine with glossy pages.
- Graphic- the visual elements of the magazine like the illustrations and photographs.
- Grid- an invisible structure that guides the placement of graphics and text on a page.
- Logotype or logo- the name of the magazine, also known as the flag. Found in the banner space, but often repeated elsewhere, like on the contents page.
- Margin- the measured white space at the top, bottom, left and right edges of the text. If any thing goes over the margins it is said to 'bleed'
- Masthead- a box, usually about a column wide, that lists the magazine's editors, designers, business staff and information about the publishing company.
- Matte- a dull, unglossy finished page.
- Montage- the assembly of several photos or illustrations into a single piece of art.
- Pagination- the process of creating complete page layouts and putting them in order using DTP.
- Palette- a set of colours that can be used in a magazine, defined in advance to ensure a consistent look and brand from issue to issue.
- Pull quote- an excerpt from an article, often a quotation from an interview, that has been pulled out, enlarged and used as a design element to break up body text.
- Sans serif- a font without feet.
- Sequence- the design principle that the designer can choose the order in which readers look at items on a page, using size, colour, shape and placement.
- Serif- a font that has feet.
- Slab serif- a typeface using heavy, even serifs.
- Subhead- a short headline used to break up paragraphs within body copy.
- Subtitle- a heading beneath the logotype that acts as the magazines motto.
- Typeface- a style of font or type.
- Unity- a consistency in design style throughout the magazine.
